While this screenshot shows a mere 235,391 followers, as of today, Nike has 380,326 followers.
If ever there was a worldwide company it is Nike. It has been shown that Nike is present in every developed country in the world. How many other brands have this claim to fame?
Another way in which Nike is surpassing other brands, whether they be similar in product, service, or popularity, is in social media. Nike is officially present on Facebook, Twitter, and Instagram, the currently most popular social networks. In addition to Nike’s official accounts, photos, tweets, etc of Nike products are found all throughout these websites.
Nike proves a very valuable point here. A successful company must use social media to stay up to date with the consumer.